Tuesday, May 31, 2011

Lung Assn. smog ad aims to reach the President's head -- and his heart

Some of you have probably seen this ad in today’s Washington Post or Los Angeles Times. I understand it also ran in Daily Variety and will run in DC in The Hill and Politico later this week.

http://www.plowsharegroup.com/ala/ala_healthyair_smogstandards_mag_11x17.pdf

IT’s a follow-up to a letter that health groups sent the President a few weeks ago http://www.lungusa.org/get-involved/advocate/advocacy-documents/health-groups-ozone.pdf

The timing, of course, coincides with an ugly Code Orange throughout the DC area today: http://airnow.gov/index.cfm?action=airnow.local_city&cityid=268

The ad is a reminder – not only to the President but also to EPA and potential meddlers among the White House staff – that it’s time for EPA to get off the dime and set tougher new national smog standards. With its imagery of children, the ad appears to be aimed not only at the President’s head, but his heart.

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